Jahrestagung der DGPuK-Fachgruppe Visuelle Kommunikation 2024

Generative Images – Generative Imageries: Challenges of Visual Communication (Research) in the Age of AI

Generative images – generative imageries (GI) – thus offer enormous potential to fundamentally change the production, use, reception and handling of images. At the same time, little light has been shed on what it actually means for our understanding of imagery when images are increasingly produced generatively. Does this mean the “end of truth” as the established German news magazine Der Spiegel headlined in July 2023 emphasizing the challenges of generative imagery?
Against this background, we would like to use the upcoming international conference of the Visual Communication section of the DGPuK (German Communication Association) in Bremen and online to explicitly focus on taking stock of, reflecting on, discussing, and further developing our scientific understanding of generative images. In the context of the conference Generative Images – Generative Imageries we would like to explore the emerging field of tension around generative imagery and examine AI-generated images from four interrelated perspectives.