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Emanuel Maxl is Head of Market and Usability Research at evolaris next level. He is responsible for research in the area of interactive media and developing methods using new technologies to measure acceptance of new media. One of his research focuses is applying mobile phone technologies in exploring customers. Emanuel Maxl is also a lecturer at the Department of Information Science and Information Systems at the Karl-Franzens-University Graz and chairman of the Austrian Association of Market Research.
PUBLIKATIONEN IM HERBERT VON HALEM VERLAG
Emanuel Maxl / Nicola Döring / Astrid Wallisch (Hrsg.)Mobile Market Research
Mobile phones have grown to become a permanent companion and personal device for most people in the last few years. For the market research industry it is vital to take advantage of the opportunities that mobile phones and mobile communication technologies provide. Mobile market research is the generic term for ...