Autoren

Emanuel Maxl

Vita

Emanuel Maxl is Head of Market and Usability Research at evolaris next level. He is responsible for research in the area of interactive media and developing methods using new technologies to measure acceptance of new media. One of his research focuses is applying mobile phone technologies in exploring customers. Emanuel Maxl is also a lecturer at the Department of Information Science and Information Systems at the Karl-Franzens-University Graz and chairman of the Austrian Association of Market Research.

PUBLIKATIONEN IM HERBERT VON HALEM VERLAG

Emanuel Maxl / Nicola Döring / Astrid Wallisch (Hrsg.)

Mobile Market Research

Mobile phones have grown to become a permanent companion and personal device for most people in the last few years. For the market research industry it is vital to take advantage of the opportunities that mobile phones and mobile communication technologies provide. Mobile market research is the generic term for ...

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Daniel Bellingradt
Daniel Bellingradt (1978) arbeitet seit 2014 als Juniorprofessor für Buchwissenschaft, insbesondere Historische Kommunikationsforschung an der Friedrich-Alexander-Universität Erlangen-Nürnberg. Nach Studium der Geschichtswissenschaft, Anglistik, Publizistik- und Kommunikationswissenschaft in Berlin und Dublin folgte die Promotion in Berlin (2010). Der Mitherausgeber des Jahrbuchs für Kommunikationsgeschichte forscht und lehrt zu Aspekten einer Medien- und Kommunikationsgeschichte …
Karin Boczek
Karin Boczek, born 1986, studied journalism studies, social and economic sciences. She is a PhD student at the Institute for Journalism at Technische Universität Dortmund (Lehrstuhl für Wirtschaftspolitischen Journalismus). Her main research interests are text mining, economic journalism and user comments.
Gerret von Nordheim
Gerret von Nordheim is a postdoc researcher at TU Dortmund University and the University of Hamburg. His research interest is focused on applications of text mining/NLP-algorithms for the analysis of (social) media content. He is a trained multimedia journalist and a lecturer for different journalism schools and the media authority …