Abstracts (Page 3 von 12)

28. November 2019

Character Assassination and Scandalogy: How and why Character Attacks cause Scandals

Martijn Icks and Eric Shiraev further discuss the phenomenon of character assassination as part of scandalization. Their research sheds light on how and why character attacks cause scandals. By comparing four historical cases of (attempted) character assassination, Shiraev and Icks substantiate the argument that phenomena of scandalization underlie certain transcultural and transhistorical discursive practices and social figurations. In order to rationally argue why and how character attacks cause possible scandals, the researchers pose their own model. This model helps to differentiate the quantity and quality of rhetorical practices that constitute character attacks on the one hand and the...

Modern Scandal Theory and the Case of Clodia and Cicero in Ancient Rome

Annika Klein and Muriel Moser transfer contemporary scandal theory to a historico-cultural setting. Their study analyzes the trial of Caelius in ancient Rome and shows how Cicero used compromising information to scandalize Clodia Metelli, a witness of the trial. Klein and Moser demonstrate how the Roman public assembly was turned into a muckraking confrontation. Their study offers fruitful findings for interpersonal communication research as well as for scandal research in general. The historic analysis also reveals that negative campaigning and techniques of litigation in public relations have been part of judicial and political confrontations since ancient times. [PDF herunterladen]

Evoking Forgiveness Without Apology: Emotional Anatomy of the Political Resignation

Monika Verbalyte provides further research on the micro-level. Verbalyte presents a deep analysis of the prominent German scandal case of former Minister of Defense, Karl-Theodor zu Guttenberg. The study uses a discursive analysis of zu Guttenberg’s resignation speech and guided interviews with supporters of zu Guttenberg during the scandal. Her empirical findings suggest that his supporters internalized the fallen hero narrative. The methodologically ambitious qualitative study shows how scandalization processes create and substantiate deeper maintained relationship between the scandalized politician and ordinary citizens. This methodological framework could be used for the study of further...

The Affective Tipping Point in Political Scandals: Explanations from Political Psychology on the Conditional Effects of Scandals

Christian von Sikorski contributes to our understanding of cultures of scandals on a micro-level by analyzing psychological conditions in political scandals. Based on the motivational reasoning perspective and empirical studies he argues that positive attitudes of recipients towards politicians may be strengthened during a scandal. Von Sikorski’s research shows that strong political attitudes are important variables in the evaluation process of citizens. Von Sikorski therefore advocates for a stronger focus on such variables in empirical research. [PDF herunterladen]

Functional Analysis or Impact Research – Where is Scandal Research going?

The collected volume opens with a general critique of the functionalist paradigm as Hans Mathias Kepplinger’s keynote lecture condenses the debate about functionalistic and empirical scandal research. Kepplinger criticizes functionalist theory because it does not fulfill fundamental empirical and theoretical requirements. To close that research gap, he develops a three-step research agenda that is more suitable for analyzing complex scandal processes by differentiating between scandal reality, the media coverage on scandals and media effects during and after scandalization processes. He particularly focuses on negative outcomes of media scandals, especially feelings of fear and helplessness...

8. August 2019

Herausforderungen und Potenziale der Nutzung digitaler Beobachtungsdaten auf Facebook – eine longitudinale Perspektive

Bei der Interaktion mit Inhalten auf sozialen Netzwerken wie Facebook hinterlassen Nutzer digitale Spurendaten (bspw. Likes). Diese können in Ihrer aggregierten Form Aufschluss über Hinwendung oder gar Bewertung von Inhalten geben und damit die in der Medienwirkungsforschung etablierten (experimentellen) Befragungen um nicht-reaktive Online-Analysen ergänzen. Bisherige Studien beschränken sich allerdings auf die Analyse vorwiegend positiv konnotierter Popularity-Cues und erfassen diese erst retrospektiv im Aggregat. Unklar bleibt, über welchen Zeitraum sich die Interaktionen erstrecken und welche Dynamiken – angestoßen durch algorithmische Rahmenbedingungen sowie soziale Prozesse –...

26. Juli 2019

Stable Attitudes and Behaviors as Boundary Conditions for Testing Reinforcing Spirals Models

The reinforcing spirals model (RSM) has quickly become a popular way of thinking about the reciprocal dynamics of media use and effects. One key precondition for testing the model empirically is that both exposure to media content and individual attitudes vary over time – if there is no variation, there cannot be any covariation. In this paper, we discuss the preconditions for testing the predictions of the RSM regarding intra-individual variation and inter-individual differences in media use and political attitudes. We present empirical results on the temporal stability of different phenomena of interest in political communication, such as media use, campaign involvement, or candidate...

Applying the Reinforcing Spirals Model to Dynamic Communication Phenomena: Conceptual and Statistical Pitfalls

The reinforcing spirals model ( 2007) is considered an important conceptual model in research on both media use and media effects. Researchers relied on this conceptual model to explain reciprocal effects of media use and media effects in various domains of research. Although Slater (2015) refined the model by considering boundary conditions, moderators, and alternative processes, empirical research has lagged behind this theoretical advancement. We discuss how the use of inappropriate statistical modeling techniques can produce misleading findings about the presumed occurrence of reinforcing spirals processes and what can be done about that. Conceptually, extant research has focused most on...

Experience Sampling und multivariate Wachstumsmodelle zur Erfassung kurzfristiger selbstverstärkender Dynamiken in der Kommunikationswissenschaft

Innerhalb dieses Kapitels gehen wir auf die Erhebung und Analyse von kurzfristigen dynamischen Prozessen innerhalb der Kommunikationswissenschaft ein. Wir übertragen dabei das Reinforcing-Spirals-Model von Slater (2007), das einen reziproken und selbstverstärkenden Prozess zwischen zwei Variablen annimmt, auf die tägliche Nachrichtenrezeption. Der Schwerpunkt des Kapitels liegt einerseits auf der Vorstellung der Experience-Sampling-Methode zur Erfassung von kurzfristigen Dynamiken, andererseits in der Vorstellung einer geeigneten Analysemethode zur Modellierung dieser Daten mittels Multilevel-Modellen. Als Anwendungsbeispiel wird der reziproke, selbstverstärkende Zusammenhang zwischen emotionalen...

Beyond Eyeballing: Automatische Mustererkennung in Prozessdaten

Die Kommunikationswissenschaft hat zunehmend Zugriff auf umfangreiche und feingliedrige Beobachtungsdaten, mit denen unter anderem Prozesse der Mediennutzung, -rezeption und -wirkung beschrieben werden. Neue Erhebungsmethoden erlauben es etwa, das Online-Verhalten von MediennutzerInnen (z. B. die Kommunikation auf Twitter), die physiologischen Reaktionen (z. B. Augenbewegungen von Probanden) oder das Nutzungsverhalten auf Websites detailliert und in Echtzeit zu beobachten. Um diese – teilweise sehr umfangreichen – Daten quantitativ wie qualitativ auswerten zu können, müssen Muster in den Daten erkannt und verlässlich charakterisiert werden. In diesem Beitrag wird anhand zweier...