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Astrid Wallisch, Mag., born 1967, is Head of Market Research and User Experience at mobilkom austria. She is responsible for national and international market research, competitive intelligence with focus on mobile devices, and research activities with the intention of optimizing the usability and user experience of processes, products and services.
PUBLIKATIONEN IM HERBERT VON HALEM VERLAG
Emanuel Maxl / Nicola Döring / Astrid Wallisch (Hrsg.)Mobile Market Research
Mobile phones have grown to become a permanent companion and personal device for most people in the last few years. For the market research industry it is vital to take advantage of the opportunities that mobile phones and mobile communication technologies provide. Mobile market research is the generic term for ...